AI Tools
AI Captions Engagement Scoring AI Calendar Topic Research So Chat
Publish & Schedule
Publishing Calendar
Engage & Analyze
Inbox Analytics
Create & Integrate
Creative Suite Meta Ads WordPress
Pricing Log in

Social media that works as hard as your team.

The all-in-one platform for creators, freelancers, and teams. SoSocial AI learns your brand, schedules your posts, manages your inbox — and never stops working.

Publishes to
Facebook
Instagram
X / Twitter
TikTok
WordPress
app.so-social.co/compose
Create Post
Research Topic Repurpose Generate Week
Compose Post
Post
Story
Reel
🎶 Doors open at 9pm. Headline set 11:30pm. Resident DJ goes back-to-back with our guest until 4am. Limited 4-hour tickets on the door — see you in the booth. #dublin #latenight #technodublin
1,963 characters left · limit 2200
AI Image Design in Canva Import from Canva Library
Post Preview Accounts
District 8
Facebook · Post · Just now
🎶 Doors open at 9pm. Headline set 11:30pm. Limited 4-hour tickets on the door — see you in the booth.
Like Comment Share

Every part of the workflow.
One scroll.

Compose, schedule, engage, measure. Each surface is built for the platform it ships to — no generic "post box".

Platform-native variants in seconds.
One topic in, three captions out — Facebook, Instagram, X / Twitter.
Facebook
Instagram
X / Twitter
🎶 Doors open at 9pm. Headline set 11:30pm. Resident DJ goes back-to-back with our guest until 4am. Limited 4-hour tickets on the door — see you in the booth. #dublin #latenight #technodublin
237 characters · limit 63,206 Regenerate
See a week in a glance.
Posts grouped by day, colour-coded by platform, dragable to retime.
May 2026 Month
Mon
27
Story
playfmdublin
3:47 pm
SoSocial
5:00 pm
Tue
28
Story
playfmdublin
4:00 pm
Wed
29
Post
SoSocial
3:00 pm
Story
playfmdublin
4:00 pm
Thu
1
SoSocial
11:51 am
Fri
2
Story
playfmdublin
8:45 am
SoSocial
10:00 am
+11 more · click any post to edit
Real numbers. No vanity.
Engagement, reach and saves — broken down by post, platform and hour.
Page Likes 6.4K ↑ 1,097%
Engagements 284 ↑ 12.4%
Page Views 287 ↑ 97.9%
Optimal Posting Times
08
09
10
12
13
18
Mon
9
6
Fri
12
17
Sat
10
2
Every DM, comment & mention. One tab.
AI drafts a reply in your brand voice — approve or rewrite.
Inbox
FB 12 IG 18
Z
zesalvarez Comment 10h
😍😍 It's Wednesday and Play FM Dublin said "sleep is overrated"…
A
auguste.nile Comment 11 May
🔥🔥🔥 Tonight just got SERIOUS. Your Dublin evening sorted…
KL
Karl Lambert DM 11 May
Are tickets still available for Sat?
AI draft ready — Yes, last release on the door from 9pm ✌️
Will this post land?
Real-time 1–10 score trained on your own top posts — before you hit publish.
🎶 Doors open at 9pm. Limited tickets on the door — see you in the booth. #technodublin
Engagement
8/10 How to improve?
Hashtags ok Add an image
Try a question CTA Lead with the time
Your AI social manager.
Tell it what to do in plain English — it drafts, schedules and replies.
Welcome to So Chat
Create posts, schedule, research topics, and manage your content through a simple conversation.
Create posts Schedule Research
Plan 5 posts for next week
Draft and schedule across peak hours.
Research tonight's event
Find the latest content ideas and captions.
A week of content from one topic.
Live Google results in. Captions, image picks and a blog post out.
Dublin nightlife 2026 Live results
FB5 Dublin venues to know this summer
IGBehind the booth — 1-min Reel script
XHot take: ticketing in Dublin is broken
Blog draft · 1,200 words · ready for WordPress

Trusted by independent media, agencies, and creator teams

District 8 Atlas Studio Mainline Records Harbour Hotel Group Field Day Co. Off The Record

SoSocial replaced four tools and gave us our Tuesdays back. The AI captions sound like us, not like AI.

The engagement score is the thing I didn't know I needed. We stopped publishing weak posts the day we plugged it in.

So Chat schedules a full week in one prompt. It feels closer to having a junior than running a tool.

One tool.
Every workflow.

From first draft to published post — SoSocial handles every step of your social media operation, powered by AI that understands your brand.

Captions, calendars, and content ideas — generated on your brand voice.

Generate platform-native captions, hashtags, engagement scores, and full content calendars — guided by your top-performing posts and brand voice settings.

  • Platform-native variants for FB, IG, X & TikTok
  • A full week of posts in one click
  • Hashtag suggestions trained on your niche
FBDoors at 9. Headline at 11:30. Last release on the door 🎟️
IGDublin after-dark · tag who you're bringing
X9pm → 4am · loudest room in town
TKPOV: it's 11:29pm and the bass just dropped

Post at exactly the right moment.

AI-suggested time slots drawn from your real engagement data, multi-date scheduling, and recurring rules — all in one modal.

  • AI-picked time slots based on your real audience
  • Schedule one post to many dates at once
  • Recurring rules with weekly & custom days
Schedule Post
DATE
31/05/2026
TIME
1:25 PM
+ Add Schedule
AI SUGGESTED TIME 7 Days
Sun May 31, 2026 4:00 PM
Mon Jun 1, 2026 11:00 AM
Mon Jun 1, 2026 3:00 PM
Tue Jun 2, 2026 1:00 PM
Wed Jun 3, 2026 1:00 PM
Fri Jun 5, 2026 11:00 AM

A 24×7 heatmap of your best posting times.

Platform metrics, optimal-posting-times heatmap, top post rankings, and AI performance narratives — refreshed every 6 hours.

  • Engagement, reach & saves per post type
  • Auto-refreshed every 6 hours · no manual sync
  • AI narrative summary of what's working
Optimal Posting Times
8am
9am
10am
12pm
1pm
3pm
6pm
9pm
Mon
9
6
Tue
12
Wed
17
8
Thu
7
Fri
12
17
Sat
10
2
14
Sun
9
Less More

Every DM and comment. One tab.

Facebook and Instagram DMs and comments in one threaded inbox with AI reply suggestions drafted in your brand voice.

  • AI drafts a reply you can approve or rewrite
  • Filters by platform, post or sentiment
  • Threaded view — never lose a conversation
@maya_dublin · IG
Tickets still going for Sat?
SoSocial · AI draft
Yes — last release on the door from 9pm. DM us at 8:30 and we'll save one with your name ✌️
@joe.curates · FB
Lineup for next month?

Posts, Stories, Reels — everywhere.

Write once, publish everywhere. SoSocial rewrites caption, hashtags and tone for each platform: a punchy hook for TikTok, a thread for X, a polished caption for Instagram, a longer post for Facebook.

  • FB Pages, IG Business, X / Twitter, TikTok, WordPress
  • Stories & Reels in the same composer
  • Auto-resize media to each platform's spec
FBPost + 4 images
IGReel · 9:16 + caption
XTweet + thread
TKShort video + hook
WPBlog post · auto-published

Know if a post will land — before you hit publish.

Every draft gets a live 1–10 engagement score, calculated against your own historical performance. Too low? Hit "How to improve" — SoSocial explains exactly what to fix and ships a full rewrite ready to apply.

  • Scored against your own top posts — not a generic model
  • One-click AI rewrite on low scores
  • Updates live as you edit
🎶 Doors open at 9pm. Headline set 11:30pm. Resident DJ goes back-to-back until 4am. Limited tickets — see you in the booth. #technodublin
Engagement
8/10 How to improve?
How to improve
Lead with the time. Your audience responds to urgency in the first 8 words — put "9pm tonight" before the venue name.
Try a question CTA. "Who's coming?" lifts comments by ~38% on similar posts in your account.

The AI that writes
like you.

Every AI feature is guided by your top-performing content and shaped by your brand voice — not generic internet templates.

Captions that sound like you. Written in seconds.

Stop writing the same post four different ways. SoSocial's AI studies your top-performing content and generates platform-native captions that match your brand voice — Facebook, Instagram, X, and TikTok each get exactly what they need.

  • Guided by your real top posts — not generic internet content
  • Brand voice, tone, and content themes built into every output
  • Tweak any variant individually or regenerate the whole set instantly
AI caption generator
Facebook
Instagram
X
TikTok
Saturday's lineup is a love letter to the dancefloor. 🎶 Doors 9pm. Tickets in bio.
#dublin #latenight #technodublin
142 / 2,200 Use this →
Doors 9pm. Headline set 11:30. Resident & guest going b2b until 4am. 🎶
#dublin #weekendvibes
118 / 2,200 Variant 2

Know if a post will land before you hit publish.

Every post gets a live engagement score as you type. Too low? Hit "How to improve?" for specific, actionable rewrites.

🎶 Doors open at 9pm. Headline set 11:30pm. Resident DJ goes back-to-back until 4am. Limited tickets — see you in the booth. #technodublin
# Suggest hashtags Refine with AI Variations
Engagement
8/10 How to improve?
How to push it past 9
  • Lead with the time, not the venue — your audience responds to urgency in the first 8 words.
  • Try a question CTA: "Who's coming?" lifts comments by ~38% on similar posts.
AI rewrite (9.4)
9pm Saturday. Headline set at 11:30. Who's bringing the energy? 🎶 Limited 4-hour door tickets.

Turn any topic into a week of content.

Type a topic. SoSocial searches the live web and synthesises the findings into captions, key points, and a full blog post.

Best music festivals in Europe summer 2026
Research
Afro house and melodic techno dominating festival lineups
Ticket sales up 34% year-on-year
Generated week — 14 posts
Mon 27 May – Sun 2 Jun
Mon · 10:00
Behind every set this Saturday is a 30-track playlist we obsessed over for weeks. Here's the first drop.
Mon · 19:30
A weekend like this needs warming up. Drop your most-played track this month in the comments.
Tue · 12:15
"Will the door queue be mad?" Yes. Bring layers. Bring patience. Worth it.
Wed · 18:00
Three years ago this venue was a warehouse with no ventilation and a single subwoofer. This Saturday it's our biggest night yet.
Thu · 17:00
POV: you walked past the venue Thursday night and the rehearsal alone shook the windows.
Fri · 19:00
Tomorrow. Doors 9. Headline 11:30. See you on the floor.

A full week of content, generated in one go.

Stop staring at an empty calendar. Generate up to 14 posts per week — timed to your audience's peak engagement hours, aligned with your brand themes.

  • Blends your analytics, top posts, and brand settings
  • AI researches your topics live — no invented facts
  • Schedule all at once or cherry-pick individual posts

Your AI social media manager.
Just ask it anything.

So Chat is not a chatbot. It's a fully capable AI agent that takes real action inside SoSocial — creating posts, scheduling, researching, publishing — all from a single chat window.

  • Takes action: create posts, schedule, publish, research, find images, open Canva
  • Plan mode lets you review intentions before anything is actioned
  • Full conversation history so context carries across sessions
✏️ Write Caption 📅 Schedule Post 🔍 Research Topic 🖼️ Find Images 📣 Publish Now 🎨 Open Canva 📝 Publish to WP
So Chat
Research the summer festival season and schedule 3 posts for this week

On it! Researching now.

Searching: "summer festival season 2026"
Generating 3 platform-optimised captions
Scheduling: Mon 10am, Wed 7pm, Fri 6pm

Done! 3 posts written and scheduled at your peak engagement times.

Publish everywhere.
Miss nothing.

Every content type, every platform, with a reliability layer that ensures no post ever silently fails.

One composer. Four platforms. Every content type.

Write once, customise per platform, and publish everywhere. Posts, vertical Stories, and Reels — each with live preview, character limits, and platform-specific settings.

📄 Posts
Standard feed posts with media grid, link preview, and first comment
📱 Stories
Full 9:16 portrait frame with live gradient background preview
🎬 Reels
Vertical video format with caption and action icon preview
💬 First Comment
Auto-post a first comment for smarter hashtag strategies

Post at exactly the right moment.

AI-suggested times from your real engagement heatmap, multi-date scheduling, and recurring posts with custom day patterns.

  • Pick multiple dates in a single action
  • Daily, weekly, or custom day recurrence
  • Safety-net system catches missed posts
  • 5-minute time slot precision

See your entire plan at a glance.

Month, Week, Day, and List views with platform filters, keyword search, and one-click editing from any calendar cell.

  • Four calendar views with smooth navigation
  • Live status per post (pending/published/failed)
  • Click any post to open and edit instantly

One article. A week's worth of posts.

Paste any blog post, newsletter, or long-form piece. SoSocial extracts multiple distinct angles and turns each into a platform-native post — right tone, right length, right format for every channel.

Blog posts → Social posts
Newsletters → Platform variants
Long-form → Short-form reels

Stop guessing.
Start knowing what works.

Deep platform analytics, a 24×7 optimal-times heatmap, and AI performance insights — updated automatically every six hours.

Optimal Posting Times — Engagement Heatmap
MonTueWedThuFriSatSun
9am
12pm
6pm
9pm
Low
Medium
Peak
Built from your real engagement history
AI Performance Insights
Your Friday 6–9pm posts generate 3× more engagement than your weekly average.
Posts that ask a direct question outperform broadcast-style posts by 41% on Instagram.
Story engagement is up 28% this month.
app.so-social.co/analytics
Analytics
Last 30 days · 4 connected accounts
All platforms Last 30 days
128.4k
Engagements
+32%
412k
Impressions
+18%
+1,284
New followers
+47%
8.4%
Engagement rate
−1.2%
Engagement over time
Engagement Impressions (10×)
Top performing posts
1
"Three years ago this venue was a warehouse with no ventilation and a single subwoofer. This Saturday it's our biggest night yet."
Facebook 4,812 318 612
2
"POV: you walked past the venue Thursday night and the rehearsal alone shook the windows."
TikTok 3,206 241 489
3
"Saturday's lineup is a love letter to the dancefloor. 🎶 Doors 9pm. Tickets in bio."
Instagram 2,841 196 312

Every DM and comment.
One place.

Stop logging into each platform to manage replies. SoSocial pulls DMs and comments from Facebook and Instagram into a single threaded inbox — with AI reply suggestions in your brand's voice.

  • Syncs DMs and post comments across Facebook and Instagram (every 15 minutes)
  • AI reply suggestions powered by your brand voice and conversation history
  • Tags, notes, and read/unread status for inbox triage at scale

Save smart replies for your most common messages.

Create keyword-matched reply templates — fixed responses or AI-generated — and send them in one click without typing the same thing twice.

Contains keyword Starts with phrase Exact match AI-generated reply
Inbox 5
Sarah M.
What time does the show start?
James O.
Loved last night! 🔥
Maria B.
Can you add more techno?
S
Sarah M. Facebook · DM
What time does tonight's show start? 😊
AI Suggested Reply

Hi Sarah! Doors open at 9pm tonight — it's going to be a great one. See you there! 🎉

Every feature.
No surprise bills.

SoSocial bundles the tools other platforms charge extra for — or simply don't ship.

Feature Hootsuite Buffer Later
AI captions trained on your top postsGenerates platform-native variants from your real engagement data Generic AI add-on Generic AI add-on Generic AI add-on
Engagement scoringLive 1–10 score on every draft, scored against your historical posts
AI agent that takes actionSo Chat creates posts, schedules, researches and publishes from one prompt
Optimal-times heatmapBuilt from your real engagement history, not industry averages Best on $249/mo plan
Meta Ads in the same toolBrowse campaigns and pause/play ads without leaving the platform
WordPress publishingGenerate and publish blog posts with featured image to WordPress
14-day free trial, no card required 30 days, card required Card required
EU-hosted, GDPR-firstData hosted in EU regions; full DPA available on every plan
Starting price (monthly) €22 $99 $15 $25

Comparison is based on publicly listed plans and feature pages as of May 2026. Pricing varies by region. ★ indicates capability we believe is unique to SoSocial among major social media platforms.

Every creative tool.
Built right in.

AI-generated visuals, Canva designs, royalty-free image search, and reusable templates — all without leaving your composer.

Generate scroll-stopping visuals without leaving your composer.

Describe what you want and SoSocial generates a unique image — ready to use in your social media posts.

AI Generated Image Example

Design in Canva. Publish from SoSocial.

Connect your Canva account, browse your design library, and import directly into the composer — no downloading, no re-uploading.

Save your best captions. Reuse in one click.

Found a formula that consistently works? Save it as a template, pull it into any new draft, then layer AI refinement on top.

One article. Dozens of posts.

Paste any blog post, newsletter, or long-form piece. SoSocial extracts multiple distinct angles — each turned into a platform-native post with the right tone, length, and format. Powered by Claude Sonnet.

Blog posts → Social posts Newsletters → Platform variants Long-form → Short-form reels

Manage your Meta ad campaigns without leaving SoSocial.

No need to juggle Meta Ads Manager and your content tool separately. SoSocial connects to your ad accounts and surfaces campaigns, ad sets, and ads in one clean interface.

  • Full campaign / ad set / ad hierarchy in a single view
  • Performance insights per campaign at a glance
  • One-click pause/play toggle from the dashboard
  • Link multiple ad accounts across pages

From research to published blog post in under five minutes.

Research a topic, generate a full HTML blog post at your chosen word count (400–1500 words), and publish it directly to WordPress — featured image and all.

  • Connects via WordPress application password — no plugin required
  • Auto-uploads featured images from any URL
  • Publish live or save as a draft for review
  • Available from Research panel, AI modal, or standalone

Questions, answered.

Everything you might want to know before you try the trial. If we missed something, ask us directly.

01 Do I need a credit card to start the trial?
No. The 14-day trial is genuinely free — no card, no auto-charge at the end. When the trial ends, your account pauses until you choose a plan. We never bill you by surprise.
02 Which platforms can I publish to?
Facebook Pages, Instagram Business accounts (posts, Stories, Reels), X / Twitter, TikTok, and WordPress sites — all from one composer. LinkedIn and Threads are next on the roadmap.
03 How does the AI work — are there token limits I need to track?
Each plan ships with a monthly credit allowance (600 / 1,200 / 5,000) where 1 credit ≈ 1 AI request. No token math, no surprise overages. The Usage page shows exactly what you've used and what each feature costs in credits.
04 Can I cancel anytime?
Yes — from the Billing tab inside your account. Monthly plans stop billing at the end of the current period; annual plans stay active until their renewal date. We never lock you in.
05 Where is my data stored, and who can see it?
All data is hosted in EU regions on Google Cloud (Belgium). OAuth tokens for your social accounts are encrypted at rest with AES-256-GCM. Your content and engagement data is never shared, sold, or used to train external AI models.
06 Can I manage multiple brands or clients in one account?
Yes. Connect multiple Facebook Pages, Instagram accounts, and X profiles within a single workspace. Account Groups let you organise them by brand or client. If you're an agency running fully separate teams, contact us about a multi-workspace setup.
07 How is SoSocial different from Hootsuite, Buffer, or Later?
Three things: an AI that takes action (not just suggests captions), engagement scoring trained on your own posts, and a bundled Meta Ads and WordPress workflow the others charge separately for or don't offer. See the comparison table above.
08 What happens when my trial ends?
Your account pauses. Scheduled posts won't publish, AI features stop, and you'll keep getting email reminders. Choose any paid plan to resume — all your drafts, connected accounts, and analytics are preserved as-is.

14 days free.
No credit card required.

Join media companies and content teams who've made the switch to smarter, AI-powered social media management.

14 days free · No credit card · Cancel anytime